Brand Guideline | Clothing Labels + Tags | Brand Book
GDES 33203 | Typographic Systems II | University of Arkansas
Inconceivable is a fictional branding project based off of the movie and film, The Princess Bride, specifically the main character Westley. I wanted the brand to exude whimsy—but also the romanticism and the chauvinism Westley portrays. I did more than just create a brand, I conceptualized a company identity along with a clothing line identity. I designed a story book and clothing labels, then combined the two into one handmade concept: a hand-stitched book with interactive labels. This clothing line is geared towards people who don't feel like they belong in this world and wish to be somewhere else. For the dreamers, whose heads are stuck in the clouds. Leading me to the slogan: "Create your own fantasy."
